Thursday, 29 November 2012

Goals For An eCommerce Website Design



To get an ecommerce website design it is very important to study the market strategy, the competition among major candidates and the business goals and then the one should move for website development. Honestly telling an ecommerce website design is much more than just putting the company brochure on the net or adding an internet shopping cart to the existing product catalog. One can actually find many website on internet that can help with ecommerce and have great web design information.

eCommerce web development is an art everyone is trying to perfect. It must provide an intuitive and streamlined purchasing experience, its success relies on that one single phrase “Streamlined purchasing experience”. That is why “build it and they will come” principle no longer applies.

If one plans  to design a ecommerce website the specific goals have to be identified, determine how best to meet the goals depending on the budget and then find which software to use and services to commission to design the web site.

An ecommerce website can generate customer traffic for website. This can be done through search engines and business directories to pre-sell products. Traffic is then redirected to the main web site or product web pages. It will generate leads. One can pre-sell one's buiness services and products to generate telephone; email or online form leads from customers. Generate advertising revenue. One should display online content and free services.
Provide a store front with an ecommerce shopping cart. A catalog that is fully automated with customer purchases and communications processes.

One can do it by himself with web design software like Microsoft FrontPage or outsource the entire web site development to a web design company. If someone wants to do it himself then he can buy website templates, web design software and do it or he can buy web solution services. One can also consult a consultant.

There are plenty of website tools like shopping carts, content management systems, payment processors  and advertising management tools. Some are cheap, others are expensive. Costs are important considerations for any eCommerce website design solution. It is possible to purchase web site tools and services by subscription. There is no need to make long term commitments with subscription software or services.

We love working on eCommerce website design projects as it allows us to spring our full capabilities to action. Starting with Planning and Strategy to Design and Usability Development and Testing and finally Integrated Marketing.

Sunday, 25 November 2012

Minimalist Web Design: Why Less Is More



As web designers we are constantly fighting the battle against clutter and overload, whether it’s on our own website or it’s a design for a client. The design of a website needs to enhance its purpose by putting the focus on the content whilst being able to be used and viewed by everyone. Taking the time to ensure no detail is left overlooked produces a much more effective and attractive website. We will discuss your main objectives on your website, the attention to detail, less = more, and finally finding the balance between cluttered and minimalist.
Our Online Objective
First is first, if already live, does your website have objective and if it is not yet developed, what is your objective? Your website needs a clearly defined purpose and objective to eliminate any confusion, from the first project brief to completion of the project.
By clearly defining your objective at the early stages you create a uniform and systematic approach to your online presence. It creates relevance, maturity and professionalism.
When we design a website we look at every detail, every pixel of the design is scrutinised to ensure nothing is out of place. Just remember, what you remove from the website is just as important to what you put in.
Your website becomes much more relevant and its content become much more pleasing to the eye when you remove the fluff and put in substance. Have you ever listened to the parliament? Julia Gillard gets up and speaks for 10 minutes when she could have just said a simple “yes” or “no”. As a web agency we are frequently amazed to see some of Australia’s most established brands with poorly designed or outdated websites.
Many businesses still don’t place enough importance on current content on websites built based on current web design and development practice. Having a poorly designed website is like a poorly organised, messy or dirty store, and your visitors will judge you based on the appearance and most likely leave your website resulting in loss of business.

Communication and Professionalism

A website needs to look professional and adhere to your corporate branding. A well designed website instantly communicates your message and provides a call to action which plans a path forward for your client. An experienced web design agency can create a path that leads to your customers making the decision to contact you, fill out a form, or make a purchase. In other words, a well designed website can act like a seasoned sales person that asks the right questions, informs the lead, and finally asks for their business.
There is of course a lot more involved than just design for a website to be successful, the content needs to be able to articulate your message to the user in a way that the user understands. Your website’s homepage should instantly tell the viewer all the details required.

Tuesday, 13 November 2012

Tips For Getting A Good Ecommerce Website



Today a lot of people use internet and online shopping has become the basic need for an individual. Visiting a store and then purchasing the items required is now really time consuming for busy schedules. Those days are gone where one needed to have a concrete store in order to run a successful retail business. The success of taking one retail business online starts with a solid marketing strategy and most of all an ecommerce website design, built for success. Here are the great tips for making the ecommerce website design a success.
When looking for the ecommerce website design, it is really very important to think about the targeting customers. The very moment visitors come to your website they should know what the person is trying to sell. Highlighting some of the products with a simple flash intro is a good option. It is important to make the specials stands out. If someone is offering free shipping or a money back guarantee, this should all be visible at first glance. Focus on strategically positioning your products.
The new ecommerce website design should make it easy for your customers to get from one product category to the next. It is important to make sure there is a continue shopping option when a product is purchased and ensure that the option to view shopping cart is available. Also an option for adding and deleting items for customers should be there, in order to create a great and user-friendly shopping experience.
It is also a good idea to sell the complementary product simultaneously. Cross selling the other product with a kind and caring suggestion is also appreciated in the market. For example, if someone sells beauty products, perhaps if a customer purchased a face cream, it might be wise to also suggest a cleanser and a toner by using a simple pop-up or automation.
Webitecture specialises in the delivery of premium Web 2.0 web development coupled with industry leading viral marketing and online marketing tactics, search engine optimisation (SEO), email marketing, and mobile application development . Webitecture is one of very few organisations providing a one stop shop for your online start up and growth. As a full-service agency, Webitecture not only builds ground-breaking websites, but also develops the strategies and go-to-market tactics to ensure that your business’s investment is being recognised by customers and envied by competitors.
So webitecture is looking forward to see you soon online.

Friday, 9 November 2012

Benefits Of An eCommerce Website Design

For engaging the customers online eCommerce is the best way. There are a number of users online, ecommerce is now one of the major way to business.
eCommerce web development is an art everyone is trying to perfect. It must provide an intuitive and streamlined purchasing experience, its success relies on that one single phrase “Streamlined purchasing experience”. That is why “build it and they will come” principle no longer applies.
A good website designers loves working on eCommerce projects as it allows us to spring our full capabilities to action. Starting with Planning and Strategy to Design and Usability Development and Testing and finally Integrated Marketing.
Ecommerce website design and development is also a very professional task. It requires a group of professional ecommerce website designers to design an ecommerce website that can eventually become a success.
Any professional ecommerce website designer will have several successfully completed projects to his or her credit. The designer should normally have sufficient exposure to all elements of ecommerce website designing. The website designer may work independently or even as part of a team that is specifically into designing professional ecommerce stores. The result that you should expect either ways is a successful website that has the ability to draw prospective customers and deliver significant conversions.
Any ecommerce website designer should have the talent and the professionalism to take his or her job seriously. Most clients usually expect designers to take up the entire responsibility of designing the website from start to finish. The designer's sole aim should be in designing an ecommerce website that delivers the requisite ROI and becomes a profitable venture.
Webitecture is an Australian digital design and marketing house delivering an end-to-end online presence and marketing service.
As a full-service agency, Webitecture not only builds ground-breaking websites, but also develops the strategies and go-to-market tactics to ensure that your business’s investment is being recognised by customers and envied by competitors.
At Webitecture, clients are supported by our dedicated and professional account management team, detailed reporting and regular communication. All in an effort to ensure that our client’s expectations met and exceeded.
Every clients must choose an ecommerce designer who understands the responsibilities of designing an ecommerce store well. What is essential for the designer is a complete set of well-developed skills that comes along with a thorough aptitude for design. So if someone wants to boom his business then he must visit webitecture for success for his website.